# Validation: the next evidence to collect

Studio Review · illustrative assessment · revision 4

Fictional example — not validated research. The business, notes and economic assumptions are synthetic teaching material. No buyer interviews, live market research, paid pilots or funding results are established here.

## Proposed validation test

### Observe the current review workflow

Not performed. These thresholds and effort are illustrative proposals, not empirically calibrated criteria. Review them before running a test.

**Assumption at risk:** Client-feedback delays create a costly recurring problem for the target architecture studios.

**Proposed method:** Speak with five owners of 3–15 person architecture studios in Germany. Ask about the last client-review cycle and, with permission, inspect redacted examples of the steps, tools and delays. Record behavior separately from interpretation.

**Proposed support criterion:** Illustrative proposed threshold: at least three of five owners can show a review cycle from the last 30 days with a client-feedback delay of at least one working day.

**Proposed contradiction criterion:** Illustrative proposed threshold: none of the five owners can show such a recent review cycle. One or two examples, missing records or inconsistent accounts leave the result inconclusive.

**Estimated effort and resources:** Planning estimate: five 30-minute conversations, plus recruitment and note review. Actual recruitment time and founder effort are unknown.

**Limitations:** This small selected sample cannot establish market prevalence, willingness to pay or product demand. A negative result does not prove there is no market. Use permission and redacted material; avoid unnecessary personal or client details.

**Why this could change the decision:** If recent delays cannot be observed, revisit the problem and buyer focus. If the proposed support criterion is met, investigate alternatives and test a defined paid offer separately. Neither result establishes funding readiness.

Record observed facts, a date and a positive, negative or inconclusive interpretation separately. Completing the conversations does not establish that the hypothesis is supported.

[Return to the decision](decision.md). Do not mark the hypothesis supported merely because the conversations were completed.