A fictional founder is preparing a pre-seed raise for Studio Review, a client-feedback tool. Inspect the claims, evidence gaps, and next validation action.
The company, notes, and numbers below are synthetic teaching material. No buyer interviews or live market research were performed for this example. It demonstrates how an assessment should expose its reasoning and gaps. No investor conversations, funding results, or customer traction are established here.
The founder would use Synthora to examine the case before a raise. Their proposed business would sell to owners of 3–15 person architecture studios in Germany. Their question: which claims can this pre-seed case support, and what should be validated before investor conversations?
Read the recommendationThe founder wants to make a demand claim in the business case. The starting brief describes a plausible problem, but does not establish its frequency, cost, or buyers’ willingness to pay.
The fictional founder describes this workflow in the sample brief. No customer interviews support prevalence or severity yet.
Source: Synthetic founder brief, revision 2 · no independent verification.
Read the sample sourceThis is a comparison to investigate, not a claim that those alternatives have been benchmarked.
Source: Synthetic founder brief, revision 2 · no independent verification.
Read the sample sourceThe price is a synthetic planning input. There are no paid pilots, quotes, or purchase commitments in this example.
Source: Synthetic founder brief, revision 2 · no independent verification.
Read the sample source“We are preparing a pre-seed raise. We think small architecture studios spend time chasing feedback across email. The proposed tool would put comments and approval requests in one place. We have not interviewed buyers, tested how they currently work, or asked anyone to pay. €79 per month is our starting pricing hypothesis.”
These notes establish what the founder wants to test. They do not establish demand.
The problem is plausible, but the cost of the current workaround, buying authority, and willingness to switch are unknown. Describe demand as a hypothesis in investor conversations; these notes cannot support a claim of validated demand.
Actual buyers describe a recurring costly problem, existing alternatives leave a material gap, and a paid pilot tests the proposed value and price. That evidence would justify revisiting the business-direction recommendation; it would not establish investor approval or likely funding.
Client-feedback delays create a costly recurring problem for the target architecture studios.
If recent delays cannot be observed, revisit the problem and buyer focus. If the proposed support criterion is met, investigate alternatives and test a defined paid offer separately. Neither result establishes funding readiness.
Not performed. These thresholds and effort are illustrative proposals, not empirically calibrated criteria. Review them before running a test.
Record observed facts, a date and a positive, negative or inconclusive interpretation separately. Completing the conversations does not establish that the hypothesis is supported.
These are unvalidated assumptions, not forecasts. Demand, churn, and total operating costs remain unknown.
Formula: (€79 − €19) = €60 monthly contribution; €240 ÷ €60 = 4 months. This excludes fixed costs, taxes, churn, and the cost of founder time. It cannot establish that the business is viable. The case has no supported revenue forecast, cash plan, or runway calculation; the founder must gather the inputs before using those numbers in a raise.
The exported example contains the same question, recommendation, source limits, assumptions, and next validation action.
Read all 5 assessment files here, without an account, or take away the same files. Revision 4 is fictional teaching material; no external research was performed.
The hold recommendation, its limits and what would change the answer.
Read decision memo exampleFounder statements, untested assumptions and the exact fictional source.
Read research and source context exampleOne proposed test, evidence to collect, decision criteria and limitations.
Read validation plan exampleCalculated contribution/payback with the unvalidated inputs and explicit unknowns.
Read economic explanation exampleThe same calculated inputs, outputs and limitations as structured JSON.
Read economic data exampleDraft the case behind your raise, name the first customer, and choose which claims to examine.
Draft your idea