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ILLUSTRATIVE EXAMPLE / STUDIO REVIEW

Decision memo

The hold recommendation, its limits and what would change the answer.

On this page · 6 sections

The question

Which claims can this pre-seed case support, and what should be validated before investor conversations?

Recommendation

Test demand before using it to support the raise. Describe demand as a hypothesis in investor conversations; the fictional founder notes cannot support a claim of validated demand. The cost of the workaround, buying authority and willingness to switch are unknown.

Why hold?

  • A scattered feedback workflow is plausible, but its frequency and cost have not been observed.
  • Email, PDF review and shared drives are alternatives to investigate, not benchmarked competitors.
  • €79 per month is a proposed price, not evidence of willingness to pay.

Inspect the research and sample source.

What would change the answer?

Actual buyers describe a recurring costly problem, existing alternatives leave a material gap, and a defined paid pilot tests the proposed value and price. Revisit the business-direction recommendation when that evidence exists. This does not establish investor approval or likely funding.

Next action

Observe the current workflow with permission. Review the proposed validation method and criteria. A small selected sample can help refine the hypothesis; it cannot establish market prevalence or validated demand.

Economic limits

The synthetic contribution is €60 per customer per month and simple acquisition payback is 4 months. Read the assumptions and missing inputs; no supported revenue forecast, cash plan or runway can be calculated.

YOUR CASE WILL BE DIFFERENT

Bring your own question.

Draft the case behind your raise. A draft records your inputs; research needs eligible account access and separate scope review. Public checkout is not open.

Draft your idea